Campbell Soup Co., Camden, N.J., and SodaStream International Ltd., Airport City, Israel, announced an agreement to license Campbell’s V8 Splash and V8 V-Fusion brands for the SodaStream home beverage carbonation system.
Campbell Soup Co., Camden, N.J., launched V8 V-Fusion juice drink boxes to help children consume more vegetables. One of the 20 new beverages launched by the company in the last two years, the V-Fusion juice boxes join the V8 portfolio of beverages and offer a convenient, on-the-go way to consume vegetables, the company says.
Campbell Soup Co., Camden, N.J., outlined its progress on current growth strategies and its plans to return to growth in fiscal 2013 at a meeting with investors this morning.
Campbell Soup Co., Camden, N.J., has entered into an agreement to acquire Bolthouse Farms, Bakersfield, Calif., from a fund managed by private equity firm Madison Dearborn Partners LLC for $1.55 billion in cash.