According to the New York-based Tea Association of the USA Inc., Americans consumed more than 84 billion servings of tea in 2019. The tea category offers a “rainbow of options,” including bagged, bottled, loose-leaf, hot, iced and cold brew.
In the Readers’ Choice: New Product of the Month for March, the visitors to bevindustry.com have shown that they are taking comfort in healthy solutions.
Hip-hop artist offers downloadable "Explorations" to tackle challenges
April 12, 2020
For legendary hip-hop artist and producer RZA from The Wu-Tang Clan, mental exploration has been key in shaping his creative wisdom throughout his career. He teamed up with TAZO tea to create a series of five unique Guided Exploration tracks aimed at helping anyone, anywhere explore and unlock their creative potential, the company says.
Lipton ready-to-drink (RTD) tea, manufactured and marketed as part of the Pepsi Lipton joint venture between Unilever and PepsiCo, released two new green tea varieties: Watermelon and White Peach.
In the beverage market, developers are turning to emerging processing methods to stand out from competitors. One of those recent trends has been the proliferation of cold-brew processing for ready-to-drink (RTD) tea and coffee.
Elev8 Brands Inc. recently unveiled redesigned packaging for its lineup of ready-to-drink iced teas. The packaging also includes the company’s new logo.
Assets include Sweet Leaf Tea, Tradewinds Beverage
January 14, 2020
Purity Organic Inc., Oakland, Calif., announced the acquisition of Dunn's River Brands Inc., Austin, Texas. Dunn's River Brand's consumer brands include Sweet Leaf Tea as well as Tradewinds Beverage Co.
Tea brand packaging coincides with marketing campaign Real Comforts of Home
August 9, 2019
Gold Peak debuted a new, modern packaging graphic with a reimagined logo and contemporary mountain landscape that reinforces the brand’s tea credentials and high-quality ingredients, it says.