Premium brand joins Don Julio and DeLeón in tequila portfolio
January 27, 2014
Norwalk, Conn.-based Diageo purchased super-premium tequila brand Peligroso from California-based Peligroso Spirits Co. LLC. This announcement comes three weeks after the company announced a joint venture with rap artist and entrepreneur Sean “Diddy” Combs to acquire the luxury tequila brand DeLeón.
Heaven Hill Distilleries Inc. is capitalizing on consumers’ increased interest in hot and spicy foods and beverages with the launch of Cinerator Hot Cinnamon Flavored Whiskey.
Peligroso Spirits Co. LLC launched Peligroso Cinnamon, an 84-proof tequila liqueur made with 100 percent Weber blue agave and infused with 100 percent pure cinnamon.
Heaven Hill Distilleries Inc. released Evan Williams Cinnamon Reserve Kentucky Liqueur, a combination of extra-aged Evan Williams Bourbon with natural hot cinnamon flavor.
Heaven Hill Distilleries introduced Burnett’s Hot Cinnamon to its line of flavored vodkas, bringing the brand’s number of natural flavored vodkas to 25.