Although some people might use the word “vanilla” to describe events, people and objects that are ordinary or boring, researchers have found that people who like vanilla flavor actually are the life of the party.
In conjunction with Madagascar-based Soarary, Virginia Dare, announced a new dual-objective strategy to improve the sustainability of Madagascar’s vanilla market.
Beverage manufacturers have more options to choose from these days when developing flavor profiles for new products, but many are sticking to an ingredient with a long-established history — vanilla.