'So Extra' Toasty Experience with collectable cracker coupe, available while supplies last
September 23, 2021
As Cheez-It, a brand of Kellogg Co., Battle Creek, Mich., toasts its 100th birthday, the snack brand teamed up with San Francisco-based Usual Wines to debut the Cheez-It x Usual Wines 'So Extra' Toasty Experience with collectable cracker coupe.
Anniversary release supported by integrated marketing campaign
May 14, 2019
JUSTIN Vineyards & Winery, Paso Robles, Calif., commemorates the 30th anniversary of JUSTIN Cabernet Sauvignon with the nationwide release of its new 2017 vintage. The vintage wine showcases the distinct character of Paso Robles and is sealed with a "30th year" anniversary capsule in celebration of the release, the company says.
Celebrating 222 years of tequila making, Jose Cuervo launched a limited-edition bottle series featuring the artwork of muralist and artist Ricardo Cavolo, who designed the intricate characters that are depicted on each of the four limited-edition bottles in the series.
Despite an atmosphere in which many carbonated soft drinks have struggled to maintain sales, Cheerwine, a brand of Salisbury, N.C.-based Carolina Beverage Corp., has experienced continual growth, both in sales and distribution.
Company donating one truck-load of juice to local food pantries
January 16, 2017
In 1997, Sparta, Mich.-based Old Orchard Brands expanded beyond its frozen juice business and began bottling various fruit juice beverages from its family-owned and run operations in rural Michigan, the company says. This year marks the 20th anniversary of Old Orchard’s bottled juice business.
Company releases Ginger Peach Chocolate Truffle Black Tea
January 3, 2017
The Republic of Tea, Novato, Calif., is celebrating a quarter-century of providing consumers with premium tea. To commemorate the 25th anniversary, The Republic of Tea unveiled a new blend: Ginger Peach Chocolate Truffle Black Tea.
To celebrate its 21st anniversary, SoBe, a brand of PepsiCo Inc., announced the addition of two new flavors to its lineup: Midnight Mojito and En Fuego.