Minute Maid, a brand of Atlanta-based The Coca-Cola Co., announced a new brand campaign that encourages parents to embrace their perfectly imperfect family moments and show how even though it’s not always Instagram-ready, “this is GOOD.”

Minute Maid, a brand of Atlanta-based The Coca-Cola Co., is adding a twist to their lineup with the launch of three new items: Lemonade with Mint, Spicy Watermelon Lemonade, and Peach with Ginger Juice Drink.

Minute Maid, a brand of The Coca-Cola Co., welcomed a new extension to its lineup: Minute Maid Sparkling.

The Coca-Cola Co., Atlanta, announced that Olympic athlete and swimmer Missy Franklin will join its Minute Maid brand’s Doin’ Good campaign, which debuted in April 2015. 

The beverage industry faces many challenges when it comes to marketing. However, throughout the years, the beverage industry has shown the ability to overcome any obstacle it encounters.

Minute Maid, a brand of Atlanta-based The Coca-Cola Co., is using its new marketing campaign to remind parents of all the wonderful things — big and small —  that they do to make a positive difference in their children’s lives.

The Coca-Cola Co. introduced Minute Maid Drops made with real fruit juice.

The Coca-Cola Co. added two new flavors to its line of Minute Maid Juices To Go.

Atlanta-based The Coca-Cola Co.’s Minute Maid brand welcomed two new flavors to its Juices To Go product line: Tropical Blend and Berry Blend. The new blends are the first Minute Maid Juices To Go products to contain both vegetable and fruit juices. Both varieties are available in 15.2-ounce single-serve bottles for on-the-go consumption.