Beet It USA Inc. introduced Beet It Sports Shots nationwide in the United States.

KRā Drinks for Athletes Inc. introduced its first self-titled sports drink lineup to select markets. 

Whether it’s the highly trained athlete or the casual runner, more consumers are turning to beverages to support their workout regimens. According to Chicago-based Mintel’s January report “Nutritional and Performance Drinks – US,” dollar sales of these drinks reached $11.5 billion in 2014.

Nth Degree Innovations Inc. relaunched its enhanced sports drink line containing no preservatives, artificial ingredients or artificial colors. 

Although sports and protein drink companies primarily market to athletes and active consumers, the category’s consumer base is shifting.

Planet Blue Beverage Inc. introduced a line of Pro Motion Thirst Quencher sports drinks.

As beverage-makers continue to develop new products to meet consumers’ needs, health and wellness has become a built-in expectation.