The Beverage Forum once again descended upon the Windy City this year. Presented by New York-based Beverage Marketing Corporation (BMC) and Beverage Industry, a publication of Troy, Mich.-based BNP Media, the 2016 annual conference welcomed more than 150 attendees April 26 and 27 at the Westin River North in Chicago.

The tremendous rise in U.S. bottled water consumption has resulted in significant caloric savings, according to a new study from the Beverage Marketing Corporation (BMC), New York. As Americans increasingly have opted for calorie-free bottled water instead of other beverages, they have collectively cut 61 to 68 trillion calories during the past 15 years (2000-2015), the market research firm reports. 

The International Bottled Water Association (IBWA), Alexandria, Va., in conjunction with New York-based Beverage Marketing Corporation (BMC), released 2015 bottled water statistics, which show that Americans’ consumption of bottled water increased by 7.9 percent and bottled water sales are up 8.9 percent from the previous year, according to the companies.

My husband drinks a lot of water, particularly because he had a painful kidney stone in 2001. I also have several friends who attest that they immediately start each day, not by consuming a caffeinated beverage, but by drinking a 16.9-ounce bottle of water.

A new survey from industry consultants Beverage Marketing Corporation (BMC), New York, and Boston-based Fluent, a leading college marketing and insights agency, found that taught to make healthy choices from a young age, Gen Z college students take that lesson seriously when reaching for beverages. Practicality and natural products are preferred, while artificial ingredients and crazy fads are likely to cue a collective eye-roll, the companies say. 

New York-based Beverage Marketing Corporation (BMC) announces three new comprehensive reports to its U.S. beverage business.