Budweiser revealed a new design for its can and secondary packaging. The new can design is Budweiser’s 12th since Anheuser-Busch began offering its flagship brand in cans in 1936. The focal point of the design is Budweiser’s iconic bowtie, complemented by the time-honored Budweiser creed and Anheuser-Busch medallion.
Packaging innovations, such as Bud Light’s “My Bud Light” scratch-on bottle, Miller Lite’s Home Draft and Budweiser’s Fourth of July can, highlight the most effective beer ads among beer drinkers for the year-to-date, according to Ace Metrix, a Los Angeles-based TV advertising effectiveness agency.
Anheuser-Busch InBev is building on its successful “Bud United presents: Bud House” reality show that aired during the 2010 FIFA World Cup with its new concept, “Bud United presents: The Big Time.”
