The quest to perfect and expand on traditional offerings continues to evolve as witnessed by national cocktail competitions, happy hours and step-by-step recipes on websites and cocktail chatbots, which are furthering consumers’ fascination and enjoyment of cocktails at home and on-premise.
The market research firm reported in its 2018 Beverage Consumer Trend Report that more consumers today than two years ago indicate that non-alcohol beverages are “very important” when deciding where to dine.
Acquisition will add scalable coffee platform for company
September 4, 2018
The Coca-Cola Co., Atlanta, has reached a definitive agreement to acquire Costa Ltd., which was founded in London in 1971. The acquisition of Costa from parent company Whitbread PLC is valued at $5.1 billion and will give Coca-Cola a strong coffee platform across parts of Europe, Asia Pacific, the Middle East and Africa, with the opportunity for additional expansion, the company says.
Rounding out the Top 3 was that HOT Canned Coffee, New York, announced that its grab-and-go HOTSHOT hot coffees and hot chocolate now are available on Amazon.com.
Beverage companies and foodservice outlets are employing digital marketing efforts, expanding clean-label offerings and sourcing locally to reach the millennial generation.
New beverage feature ice cream flavored coffees, frozen lemonades
May 29, 2018
Dunkin’ Donuts, Canton, Mass., announced its newest beverage flavors for the summer season: Butter Pecan, Cookie Dough and Pistachio flavored coffees, and Original and Strawberry Frozen Lemonade. Last year, Dunkin’ Donuts asked America to vote on their favorite flavor among the brand’s most popular ice cream flavored coffees, with the chance to bring it back to the menu for summer 2018, the company said.
Nestlé to pay Starbucks $7.15B in closing considerations
May 7, 2018
Starbucks Corp., Seattle, will form a global coffee alliance with Nestlé S.A. to accelerate and grow the global reach of Starbucks brands in consumer packaged goods (CPG) and foodservice. With a shared commitment to ethical and sustainable sourcing of coffee, this alliance will transform, expand and elevate the at-home and away-from-home coffee and related categories around the world, the company says.