For the first time in more than a decade, Mtn Dew will add a new permanent flavor: Mtn Dew Major Melon.

Mtn Dew is going pink with Mtn Dew Major Melon. This addition to the brand's beverage portfolio features a watermelon flavor with a DEW twist. Mtn Dew Major Melon — also available in a Zero Sugar variety — is the first permanent flavor offering in more than a decade and is available nationwide now.

Jones Soda Co. kicked off its 25-year celebration by reuniting with skateboarder Tony Hawk and hitting the road in a fully wrapped Jones-branded RV carrying Hawk to promote the hashtag #ItsMyCraft. 

Cheerwine is thanking people for “creating cheer” this summer on social media with 11 weeks of uniquely southern prizes, rewarding those who post photos with the hashtag #CheerwineSummer.

Sprite, a brand of The Coca-Cola Co., announced two new additions to its brand portfolio with the launch of Sprite Ginger and Sprite Ginger Zero Sugar. 

Excel Bottling Co. launched the latest flavor in its pure cane sugar soda line: Moonsicle.

As consumers’ beverage choices have shifted, the carbonated soft drinks (CSD) market has taken the one of the largest hits.

Coca-Cola and Coke Zero Sugar, both brands of The Coca-Cola Co., released a new flavor variety: Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar. 

Diet Coke, a brand of The Coca-Cola Co., released two new flavors of its zero-calorie sparkling beverage: Blueberry Acai and Strawberry Guava. 

Push Beverages launched its newest flavored soda: Strawberry.