Although much attention is directed toward emerging ingredients, suppliers note that health-and-wellness goals also have benefited staples like citrus.
Used in a combination of flavors and drinks, citrus offers a refreshing, better-for-you enhancement in a wide variety of alcohol and non-alcohol products.
Bud Light, a brand of St. Louis-based Anheuser-Busch, is expanding the brand’s citrus portfolio with a reformulated Bud Light Lime and the addition of Bud Light Orange. Both light lagers are brewed with real lime and orange peels, and deliver a clean and crisp taste that highlights natural citrus flavors in every sip, the company says.
The familiarity and fresh-from-the-vine natural goodness of citrus fruits have been resonating with consumers for decades. Used as a single, recognizable ingredient in orange juice or lemonade, citrus ingredients are adding a refreshing, good-for-you boost to a wide variety of products and can be used alone or in combination with other flavors to deliver differentiated taste experiences.
Experts note that citrus fruits like oranges, lemons, pineapples and grapefruits are a staple in juices, and also are proliferating in still and sparkling waters, sports beverages, energy drinks, ready-to-drink (RTD) teas, coffee, and beer. They also are used in combination to add a refreshing twist to even more beverage applications including spirits, mocktails and low-proof alcohol beverages, they add.
Although a tidal wave of new flavors have been flooding the market, staple flavors, like citrus, have held their ground, according to experts. The two most popular citrus options, lemon and orange, remain solid competitors against newer fruit entrants in the market.
Mattoni Natural Mineral Water, a brand of Incendium Global Inc., added four new flavors to its line of flavored mineral waters: Grapefruit, Lemon, Orange and Peach.