Organic, premium juices drive slight growth for category
July 15, 2019
Sales of traditional juice and juice drinks have been declining for several years as consumers seek to reduce sugar consumption and are foregoing traditional at-home breakfasts, which often featured orange juice as a staple.
Simply Beverages, a brand of Atlanta-based The Coca-Cola Co., launched a new Simply Light line in four flavors: Simply Light Orange Pulp Free, Simply Light Orange with Calcium & Vitamin D, Simply Light Lemonade, and Simply Light Lemonade with Raspberry. “The new line of Simply Light beverages stays true to the delicious taste fans love, but with less sugar and fewer calories — it’s Simply, lightened up,” the company said in a statement.
Marketing program encourages imperfect family moments
April 10, 2018
Minute Maid, a brand of Atlanta-based The Coca-Cola Co., announced a new brand campaign that encourages parents to embrace their perfectly imperfect family moments and show how even though it’s not always Instagram-ready, “this is GOOD.”
Juice market seeks to combat concerns about sugar content
July 11, 2016
Although concerns about the sugar content within products in the juice and juice drink category have challenged the market, juice smoothies and their association as a healthy beverage option have helped the category mitigate contraction.
Consumers with acid sensitivity benefit from new juice
March 22, 2016
The Coca-Cola Co., Atlanta, introduced a new varietal to its Simply brand of juice drinks. Simply Orange Low Acid, which provides a smooth taste with less acid, the company says.