The Wine Group announced the launch of Lemonade Stand at Main & Vine, a new line of wines blended with natural flavors of freshly-squeezed lemonade and ripe sun-kissed fruit, it says.

MARTINI & ROSSI, a brand of Bacardi Ltd., introduced a premium range of Non-Alcoholic Aperitivo. Meticulously developed with the highest quality craftsmanship, MARTINI & ROSSI master blenders have worked to create a full-flavored, Italian-style, dry spirit, inspired by the 150 years of MARTINI & ROSSI expertise in wine and herbs, the company says.

Napa Valley, Calif.-based fine wine importer Demeine Estates is solidifying its commitment to leadership in the wine industry with the launch of its Dream It, Live It campaign, an annually selected professional partnership opportunity aimed toward wine entrepreneurs. 

Miller Family Wine Co., Santa Maria, Calif., announced its newest wine venture: Hand on Heart ― a collection of premium, non-alcohol wines developed in collaboration with Iron Chef Cat Cora.

As Cheez-It, a brand of Kellogg Co., Battle Creek, Mich., toasts its 100th birthday, the snack brand teamed up with San Francisco-based Usual Wines to debut the Cheez-It x Usual Wines 'So Extra' Toasty Experience with collectable cracker coupe.

Hess Family Wines has released its Lion Tamer Cabernet Sauvignon for a suggested retail price of $65 for a bottle.

Brancott Estate has released its New Zealand style Marlborough Sauvignon Blanc.

Cool Cat Cocktails released its low-calorie wine spritzers in two flavors: Original (Elderflower Mint Lime) and Citrus.

Kim Crawford Wines launched Illuminate Sauvignon Blanc and Rosé, new low-alcohol-by-volume (ABV) wines that are a lower-calorie version of their core Sauvignon Blanc and Rosé expressions.