Mango, Pineapple varieties now available in multi-packs
April 15, 2022
With warmer weather and sunny days ahead, Onda Tequila Seltzer is launching four-packs of the two most popular flavors from its Paradise Collection: Mango and Pineapple.
For the 12th straight year, the spirits category, driven by premiumization, experienced accelerated growth. Tequila, RTD premixed cocktails and seltzer centric spirits are driving growth.
Diageo plc, London, announced it has acquired 21Seeds, a rapidly growing flavored tequila infused with the juice of real fruits. The brand is available in three varieties: Valencia Orange, Grapefruit Hibiscus and Cucumber Jalapeño.
SouthNorte Beer Co., the maker of Mexican-style craft beers, branched out to offer three premium ready-to-drink (RTD) canned cocktails: Paloma, Mexican Mule and Matador.
With distribution help from Diageo, Lone River Beverage Co. went from startup to acquisition to national distribution in under 18 months. Founder and CEO Katie Beal Brown notes that the brand’s ranch water hard seltzers are rooted in authenticity with a blend of tequila, agave nectar and lime juice.
Despite the greater pressure on production and the potential of shortages, tequila’s production issues have subsided, clearing the way for the spirit to continue its growth on-premise, experts note.
Multi-brand beverage startup Romero Brands released three new boutique tequilas: Telsón Blanco Tequila, Telsón Reposado Tequila and Telsón Añejo Tequila.