Coors Light partnered with Univision Deportes, the sports division of Univision Communications Inc., as the official beer sponsor of the Campeon de Campeones and SuperCopa championships.

For the launch of its first global campaign, Lipton partnered with Disney puppet characters the Muppets to encourage consumers to “Be More Tea.”

Social media platforms like Facebook and Twitter have made it clear that millennials and generation Z have a unique openness to the world around them.

Sidney Frank Importing Co.’s Jägermeister brand partnered with boxing trainer and Hall of Famer Freddie Roach to launch the “A Brother In Your Corner” social responsibility campaign.

 Jägermeister, a brand of Sidney Frank Importing Co. Inc., Rochelle, N.Y., partnered with boxing trainer and former professional boxer Freddie Roach to launch its newest social responsibility campaign and consumer competition, "A Brother in Your Corner.”