Today, beverage manufacturers are singing the praises of this versatile, functional vegetable that is being blended into cold-pressed juices, kombuchas, shrubs, lattes and even cocktails.
Because consumers are leaning toward healthier options, vending companies have had to adapt to the trend by offering an extensive variety of beverages.
As a start-up founded in 2009, El Segundo, Calif.-based L.A. Libations has shown through its insights and track record that the beverage brand creator and incubator is a captain in its own right.
The health-and-wellness movement and consumer demand for clean-label functional beverages is driving usage for the spicy, zesty taste of ginger in functional beverages
Recently, the National Association of Convenience Stores (NACS) announced two new pilot tests that focused on the messaging of beverage attributes in order to increase sales.
Miami-based Drinkfinity, a venture of PepsiCo Inc., announced the launch of its new, self-titled personalized beverage designed to fit the individual lifestyles of today's busy go-getters. With Drinkfinity, people can "Peel, Pop and Shake" to combine the dry and liquid ingredients contained in portable pods with water in a specially designed, reusable, BPA-free vessel, and create beverage blends in a variety of flavors, the company says.