Branding - Articles - Page 2 | Beverage Industry

Heineken debuts ‘Be a Man of the World’ campaign

July 5, 2011

Heineken USA, White Plains, N.Y., premiered a new television advertising campaign for its Heineken Light brand under the “Be a Man of the World” platform on July 1. The marketing effort features commercials centered around consumers and their “occasionally perfect” experiences.

EVR’s rejuvenating shift for better appeal

From Préventiv Waters to EVR, brand alters its positioning

June 20, 2011

For the past two decades, researchers have been extensively studying resveratrol, a naturally occurring compound commonly found in the skin of red wine grapes that is said to have anti-aging, cardiovascular and anti-cancer benefits. Looking to hone in on those benefits, Jonathan Straub, a sales executive, put together a team of experts to help him launch a functional beverage that contained the powerful antioxidant.

Heineken invites the world to a ‘legendary date’

June 7, 2011

Heineken, Amsterdam, launched its second film from its global “Open Your World” campaign, entitled “The Date.”

SymphonyIRI examines the male shopper

May 24, 2011

SymphonyIRI Group, Chicago, recently studied the male shopper and found that while there are several attitudinal and behavioral similarities with female shopper behavior, there are several important distinct differences.

Packaging: Primary goes Beyond Basic

Variety of packaging types gives manufacturers choices.

Elizabeth Fuhrman

May 16, 2011

Whatever the package type a beverage company chooses, primary packaging can help a product standout from the competition. In a crowded marketplace, uniqueness is the name of the game.

Articles Tagged with ''branding''

Heineken debuts ‘Be a Man of the World’ campaign

EVR’s rejuvenating shift for better appeal

Heineken invites the world to a ‘legendary date’

SymphonyIRI examines the male shopper

Packaging: Primary goes Beyond Basic

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