With its four-county territory in southeastern Wisconsin incorporating special event venues such as sports arenas, concert venues and festival grounds, Beer Capitol Distributing Co. Inc., Sussex, Wis., offers enhanced service to these accounts during busy time periods, explains Aldo Madrigrano, chief executive officer of the company.
Being a trendsetter isn’t always ideal. You’re often the “guinea pig,” which could be a good thing or a bad thing. For Admiral Beverage Corporation, it’s a good thing. The company was one of the first bottlers in the country to install injection molding machines, it says. After introducing blow molding lines to both of its production facilities a few years ago, injection molding has enabled the business to become even more vertically integrated.
Updating or investing in automation for a warehouse can be a large capital expenditure, but it is an investment that many companies are willing to make.