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Dean Foods introduced TruMoo Protein Plus dairy drinks in Chocolate and Vanilla varieties. The beverages each contain 25 grams of protein in a single-serve bottle as well as essential nutrients such as calcium; riboflavin; phosphorus; potassium; and vitamins A, D and B12. A 14-ounce bottle has a suggested retail price between $1.99 and $2.29.
Dean Foods, Dallas
Telephone: 214/303-3400
Internet: www.trumoo.com
Distribution: National
Ingredients: Chocolate: Lowfat milk, sugar, nonfat milk, cocoa processed with alkali, corn starch, carrageenan, guar gum, salt, natural flavor, vitamin A palmitate and vitamin D3.