Utmost Brands Inc.’s GuS – Grown-up Soda unveiled new, brighter graphics on both its bottles and four-pack carriers. With a new, modern typeface and added color, the brand hopes its updated packaging will appeal to a broader audience, the company says. This is the brand’s first major overhaul since its founding in 2003, it adds.
GuS – Grown-up Soda’s bright alterations
![GuS soda](http://www.bevindustry.com/ext/resources/issues/2013_March/GuS-Soda-bottle-family_feat.jpg?1362513195)