Dan White
Chief, New Revenue Streams
Coca-Cola North America
Dan White was appointed Chief, New Revenue Streams on January 1, 2021.
Dan has extensive global experience in general management, operations, and marketing. As the leader of new revenue streams, Dan will drive new business models and opportunities beginning with category expansion into alcohol and coffee, the integration of fast-growing premium brands including Topo Chico Mineral Water and BodyArmor, and the evolving consumer access through new dispensing platforms.
Dan comes from Brian Smith’s Office of the COO where he developed new marketing models and the long-term transformation model resulting in the Enterprise-Wide Initiatives. Prior to this, he was the Senior Vice President and GM of the North America Sparkling Business Unit. Dan worked as the global CMO for the McDonald’s Global Division and was SVP, GM of McDonald’s USA business.
He has had deep experience on M&A including the leadership of the Global Energy business culminating into equity investment with Monster Energy as well as the merger of IBP Beef and Tyson Foods to become the world’s largest protein company.
Dan has held marketing and general management positions at Tyson, Bausch & Lomb, and Ray-Ban, and has led agency side strategic planning for brands in apparel, financial services, and fast consumer goods.
In his spare time, Dan is a founding partner of Venture 53, a start-up venture capital fund and a specialty accelerator solely focused on the transportation trucking and logistics business. Dan has taught at several well-known universities including Wake Forest University and University of Georgia and was successful in his own entrepreneurial venture in creating developing and operating one of the largest and most successful live outdoor amphitheaters, The Arkansas Music Pavilion/The AMP, which was ultimately bought by the Walton Family Foundation/Walmart. He has 3 great kids (Meghan Kate, and Will), 2 OK dogs (Echo and Ridge) and saintly spouse (Amy).