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Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

Beverage Beat

Beverage suppliers support consumers’ sustainability goals

OnePoll survey shows recycling top sustainable habit parents instill with children

Jessica Jacobsen

May 17, 2022

Based on an OnePoll study released in April, it looks as though “going green” is being instilled in the younger generation. Aligning with consumers’ desire for a more sustainable future, beverage-makers and their supplier partners are investing in projects that support recycling efforts.

Cover Feature

Cannabis beverages look to overcome challenges to expand market

Millennials account for largest segment of cannabis users, data shows

Jessica Jacobsen

May 4, 2022

Although U.S. cannabis sales look poised for growth, the future for beverages in this market is still in its early stages.

Channel Strategies

Technology helps beverage brands implement digital merchandising solutions

QR codes help expand direct-to-consumer opportunities

Jessica Jacobsen

May 2, 2022

Beverage-makers are amalgamating traditional merchandising with digital solutions as consumer shopping habits necessitate a blended approach.

Operations, fleet professionals gather for BevOps Fleet Summit

Education highlights state of industry, alternative fuels

Jessica Jacobsen

April 25, 2022

The BevOps Fleet Summit welcomed attendees to its return to in-person with the 15th annual conference, which took place March 22-24 at the M Resort in Henderson, Nev.

Premium beverage categories turning to glass packaging

Glass market navigating supply chain challenges

Jessica Jacobsen

April 20, 2022

As consumers strike the balance between sustainability and premiumization, packaging materials like glass are amalgamating these in-demand product attributes.

Beverage Beat

Conversation commerce offers new opportunities for beverage-makers

Attentive report shows 81% of consumers subscribe to at least one brand through SMS

Jessica Jacobsen

April 19, 2022

A report from Attentive shows that consumers are engaging in conversation commerce, an interactive, people-driven experience that supports the consumer buying experience, converging text messaging and shopping.

Packaging Materials

Post-consumer resin key to plastic’s future with beverage-makers

Value, recycling attributes aid packaging material’s status in beverage market

Jessica Jacobsen

April 7, 2022

Although plastic bottles and containers are in high demand, for many beverage manufacturers the type of plastic they’re seeking is evolving as recycled PET is on the rise.

CoverFEAT_CollabBev_BI_CoverFeatOpeningImage_1170x658.jpg

Cover Feature

Beverage-makers share expertise to develop new products with familiar brands

Analysts anticipate more non-alcohol, alcohol crossover to come

Jessica Jacobsen

April 5, 2022

In the U.S. beverage market, consumers are seeing more of their favorite brands and companies partner to cross figurative lines by entering new categories through collaboration efforts.

Channel Strategies

On-premise looks to move beyond recovery and into growth

Operators embrace digital solutions, to-go packages beyond pandemic

Jessica Jacobsen

March 24, 2022

One of the most harshly impacted industries in the early days of the pandemic, on-premise has shown its ability to pivot. Data suggests that the channel has recovered from its early pain points with analysts predicting growth for on-premise.

2022 Beer Report | Non-alcohol beer goes mainstream

Moderation, health and wellness fuel consumer interest in alcohol-free beer

Jessica Jacobsen

March 23, 2022

Improved taste profiles, coupled with health and wellness, help non-alcohol beer reach a deeper consumer market.

View All Articles by Jessica Jacobsen

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