Articles by Jessica Jacobsen

cut back

Sweeteners help companies cut back

Natural, artificial and blended solutions reduce calories, costs
Jessica Jacobsen
Jessica Jacobsen
June 11, 2012

Whether it’s to enhance flavor profiles, reduce calories or to mask the off-notes of added vitamins and minerals, beverage manufacturers continue to turn to sweeteners to help produce products that appeal to consumers’ taste preferences. 


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sports

Sports and protein drinks blur the lines

Niche markets expand the appeal of performance drinks
Jessica Jacobsen
Jessica Jacobsen
May 11, 2012
Similar to how superheroes like Spiderman and Batman have been known to blur the boundaries between advocates for justice and vigilantes, sports and protein drinks are transitioning from being separate categories to the emergence of one overall sports performance market, experts say. 


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bone

Marketplace growing for bone health

Jessica Jacobsen
Jessica Jacobsen
May 11, 2012

 The 1980s commercial tagline: “Milk. It does a body good” helped to educate the American population about the health benefits of milk. However, the wellness-boosting nutrients found in milk, such as calcium and vitamin D, are not limited to what you find in the dairy aisle at the local grocery store.  


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Westfalia Dean Dual Drop Carton Jug Caser

Investing in a well-packed future

Case packers and wrappers address industry demands
Jessica Jacobsen
Jessica Jacobsen
April 30, 2012
According to the Packaging Machinery Manufacturers Institute (PMMI), companies continue to make capital investments in packaging machinery. Shipments for packaging machinery in the United States increased 12 percent in 2010 compared to 2009, bringing shipment totals to $5.5 billion versus $4.9 billion the prior year, according to a PMMI report released in November.
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Zevia soda

Stevia sees surge in applications

Zero-calorie sweetener appeals to health concerns
Jessica Jacobsen
Jessica Jacobsen
April 16, 2012
Growing concerns about increasing rates of obesity and related diseases such as diabetes have bolstered the need for new sweetener solutions. From 2009 to 2010, 35.7 percent of U.S. adults were obese, according to data released in January by the Center for Disease Control and Prevention (CDC), Atlanta.
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Honest Tea

Packaging design grabs attention

Style, clarity rate highly in packaging design
Jessica Jacobsen
Jessica Jacobsen
April 16, 2012
In the grocery aisle, the competition can be fiercer than a finale of “Project Runway,” the fashion design reality TV competition. Products are lined up next to their competitors with little to no opportunity to express why they should be the consumer’s choice. In food, drug, convenience and mass merchandise channels, one of the best ways to grab the consumer’s attention is with packaging design.
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Jessica Jacobsen

Fast-growing future

Jessica Jacobsen
Jessica Jacobsen
April 16, 2012
A comical line in the digital animation film “The Lorax” quips that if you put something in a plastic bottle, people will buy it. Although the joke is meant as a mockery of selling bottled air, many beverage categories have emerged in bottles in the last couple of years.
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Starbucks products

Starbucks brews a presence anywhere, anytime

Starbucks invests in expanding its CPG business
Jessica Jacobsen
Jessica Jacobsen
April 13, 2012
The mission at Starbucks Coffee Co., Seattle, has always been to inspire and nurture the human spirit one person, one cup and one neighborhood at a time, and that extends beyond its retail stores and into consumer packaged goods (CPG) channels, enabling customers to enjoy Starbucks anywhere and in any format.
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