After enduring contraction the last few years, the overall beer market is on the uptick, says Dan Wandel, senior vice president of beverage alcohol client insights for Chicago-based SymphonyIRI Group.
Whether it’s because of private label’s added value or perceptions of comparable quality to name brands, consumers have found favor with private label consumer packaged goods (CPGs).
Function has added a new dynamic to the beverage landscape, which has allowed beverage-makers to explore new ingredients, package sizes and innovative products.