In the CBS drama “The Mentalist,” consultant Patrick Jane surveys the crime scene looking for clues that others might have overlooked. But the pesky former psychic also seems to be on the hunt for more at every crime scene: a cup of tea.

It’s no secret that the customization trend is spreading like wildfire throughout the beverage industry. Beverage-makers are developing products to serve not just the broad public anymore but also the more niche demographics.

In its more than 140-year history in the beverage marketplace, White Rock Beverages has gone through its own evolution.

American retailer Build-A-Bear Workshop Inc. has made millions by allowing children to create their new best friend in-store. However, the fun, frivolity of kids “stuffing” their fuzzy companions sometimes can result in toys that are busting at the seams.

Whether they’re used by fitness enthusiasts or as on-the-go meal replacements, protein-fortified beverages are carving out their place in the beverage market.

With most of the leaves now on the ground instead of on the trees, it might seem a little out of place to be talking about summer, but Newton, Mass.-based Restaurant Sciences LLC is keeping the summer season on our brains.

As consumers search for that healthy, quenching beverage, non-dairy drinks seem poised to fulfill that need state, experts note.

Experiencing strong growth since its 2011 show, Process Expo, taking place Nov. 3-6 at McCormick Place in Chicago, will feature more than 200,000 feet of exhibit space dedicated to showcasing the latest in food processing technology from more than 500 equipment suppliers.

Understanding consumer wants and needs can be crucial when it comes to product development and sustainability.

There aren’t many months that I enjoy more than October. There’s a chill in the air that allows me to bring out my favorite sweaters and sweatshirts from the closet, but it’s not too cold to prevent me from enjoying all the seasonal activities. But October is more than fun fall festivities.