41% of sales evaporated, valued at $700 million is lost revenue
August 21, 2020
A new study on the impact of the COVID-19 pandemic on craft distillers reveals that 41 percent of their sales evaporated — worth more than $700 million — and 31 percent of their employees have been furloughed. A significant portion of these losses was attributed to the shutdown of on-site sales from tasting rooms and other on-premise sales.
This fall, STōK Cold Brew, a brand of Danone North America, Broomfield, Colo., and White Plains, N.Y., is changing everything coffee-drinkers know about the season of pumpkin spice with new STōK Pumpkin Cold Brew, it says.
Craft beer brand partners with Galaxie 500 for Coping Haven rye pilsner beer
August 17, 2020
Rehoboth, Del.-based Dogfish Head, the Official Beer of Record Store Day, and legendary indie rock trio Galaxie 500 are celebrating with a limited-edition beer and vinyl release slated for Aug. 29.
Grand-prize winner to receive 2021 Ford Bronco presented by LOCASH
August 17, 2020
MTN DEW, a brand of PepsiCo, Purchase, N.Y., is announcing a challenge for fans to Claim the Outdoors for a chance to win various prizes, including a brand-new 2021 Ford Bronco presented by country music duo LOCASH, it says. Other one-of-a-kind experiences up for grabs include a Grand Canyon hike for two, a fishing excursion with professional bass angler Gerald Swindle, tickets to a race with racecar driver Chase Elliott, outdoor gear and more.
Minority-owned company offers 3 lines of better-for-you beverages
August 17, 2020
Ramsey, N.J.-based Cascadia Managing Brands announced that it has taken an equity position in minority-owned KRISP DRINKS. KRISP DRINKS was founded by black entrepreneur Sean Banks, and is a Certified Minority Owned Co. by the Eastern Minority Supplier Development Council.
Vanderpump Pink Sangria, Vanderpump Red Sangria made from 100 percent natural fruit juice
August 14, 2020
The Vanderpump family introduced Vanderpump Pink Sangria and Vanderpump Red Sangria, in collaboration with U.S. wine & spirits importer Palm Bay International, Port Washington, N.Y.
Prairie Organic Spirits, a brand of Phillips Distilling Co., Princeton, Minn., is expanding its portfolio of farm-crafted spirits with the launch of its first-ever vodka botanicals collection: Prairie Organic Sustainable Seasons.
Sweepstakes will award 1 consumer a week-long trip in Dunkin’-branded RV
August 10, 2020
Dunkin’ is tapping into the hottest summer travel trend by creating a Dunkin’ Refreshers RV and giving one fan the chance to win it for a week, it says.
NBA star will be global face of bottled water brand
August 7, 2020
OXIGEN Water, Vancouver, British Columbia and Los Angeles, announced that Stephen Curry has joined the company as an investor, Board Adviser and global face of the brand.