QR codes on limited-edition bottles take citizen to registration site
September 1, 2020
Jones Soda Co., Seattle, is putting voter registration tools into customers’ hands with voting-themed labels featuring QR codes taking citizens directly to a registration site.
For the upcoming holiday season, Heineken, a brand of HEINEKEN USA, White Plains, N.Y., has created “unlimited” different bottles each with a unique number and design.
StoneShine combines Stone’s hops, fruits with JuneShine’s hard kombucha formulation
August 31, 2020
JuneShine and Stone Brewing, both San Diego based, have joined forces to create StoneShine: a limited-edition hard kombucha flavor. With a 6 percent alcohol by volume, StoneShine mixes Stone’s legendary hops and Masumoto Farm’s famed stone fruits into JuneShine’s signature hard kombucha formulation, the companies say. Like JuneShine’s original flavors, StoneShine is organic, gluten free, non-GMO, and contains antioxidants, vitamins and probiotics.
Dos Equis, a brand of White Plains, N.Y.-based HEINEKEN USA, announced the latest updates to its packaging as part of an overall brand refresh to maintain relevance with today’s consumer.
NFL-themed Bud Light packaging to be available at retail beginning Sept. 7
August 27, 2020
Bud Light, a brand of St. Louis-based Anheuser-Busch, announced that fans who select Jacksonville Jaguars quarterback Gardner Minshew II in the first round of their Fantasy Football draft can enter for a chance to win a case worth of Bud Light.
Association will provide leadership in transition to circular economy for plastics
August 26, 2020
The American Beverage Association (ABA), Washington, D.C., announced it has joined the newly formed U.S. Plastics Pact as a Not-for-Profit Founding Activator. In this role, ABA will provide leadership in the transition to the circular economy for plastics and work with pact stakeholders to promote its acceleration, the association says.
Company on track to achieve goal of 100% recyclable or compostable packaging and 30% PCR content by 2025
August 26, 2020
Keurig Dr Pepper (KDP), Burlington, Mass., and Plano, Texas, published its 2019 Corporate Responsibility Report, highlighting a year in which the company made advancements on its goals to reduce packaging waste, improve energy and water efficiency and secure responsibly sourced coffee and brewers.
Seasonal craft beers available in variety pack, Pumpkin available on draft and 6-packs
August 25, 2020
Boston-based Harpoon Brewery and Dunkin’, Canton, Mass., are at it again, launching a series of new coffee- and doughnut-infused beers for fall. A trio of new beers, Harpoon Dunkin’ Pumpkin Spiced Latte Ale, Boston Kreme Stout, and Jelly Donut IPA, join Harpoon Dunkin’ Coffee Porter on shelves this September and mark the first time beers have been brewed with actual doughnuts from Dunkin’, the companies say.
Destillaré Orange Curaçao is a collaborative bourbon with Bardstown Bourbon Co., Copper & Kings American Brandy Co.
August 24, 2020
The Bardstown Bourbon Co., Bardstown, Ky., is rolling out a new expression with Louisville-based distillery Copper & Kings American Brandy Co. The latest addition to Bardstown’s Collaborative Series, this product is a nine-year-old Tennessee bourbon finished for 18 months in Destillaré Orange Curaçao barrels. The new bourbon is available in limited quantities across all 13 markets.