Miller Lite, a brand of Chicago-based Molson Coors Brewing Co., is launching the Cantenna, a reception device on the market that serves up football straight to fans' living rooms. The latest can-novation is a game-watching solution for all the cord-cutters and cord-nevers out there.
PERRIER: PERRIER x MURAKAMI features original artwork by Japanese artist
September 14, 2020
PERRIER Carbonated Mineral Water, a brand of Nestlé Waters North America, Stamford, Conn., announced the release of PERRIER x MURAKAMI, a collaboration with renowned artist Takashi Murakami, inspired by the pop and colorful universe of the artist and the creative and pioneering spirit of PERRIER. In October, limited-edition PERRIER screen-printed glass bottles featuring original artwork by Murakami launched around the world.
Hard Bubbly line sweetened with monk fruit, 330-ml aluminum bottles added
September 11, 2020
Miami-based FUN WINE introduced a 330-ml aluminum bottle created specially to handle the chemical characteristics of the wine. FUN WINE currently is sold in 750-ml glass bottles and 250-ml slim cans ahead of its fourth quarter introduction of the new 330-ml aluminum bottles.
Sparkling Ice sparkling waters, a brand of Seattle-based Talking Rain Beverage Co., showcased the packaging redesign of its Sparkling Ice +Caffeine, in all six flavors. Featuring a clean, bright and ombre-like design, this colorful refresh will roll out across the country beginning in October, the company says.
Non-alcohol innovation developed in partnership with L.A. Libations
September 9, 2020
As part of its strategic entry into the non-alcohol beverage category, Molson Coors Beverage Co., Chicago, announces the launch of its newest product, HUZZAH Probiotic Seltzer, the first non-alcohol innovation from the company’s emerging growth division.
Bud Light Showtime Cam provides NFL fans the chance to celebrate with their favorite teams
September 8, 2020
Just in time for the kick-off to the 2020 NFL season, Bud Light, in tandem with the NFL and Twitter, is unveiling Bud Light Showtime Cam, a first-of-its-kind interactive celebratory camera.
Relaunch paired with media partnerships across various platforms
September 8, 2020
BACARDÍ Rum, a brand of Hamilton, Bermuda-based Bacardi Ltd., announced the relaunch of BACARDÍ Spiced, an aged rum blended with natural flavors and spices for a bold, yet smooth taste.
Boxed Water Is Better, Holland, Mich., has teamed up with partners who offer eco-friendly products including TOMS, ChicoBag, Nécessaire, and Toad&Co to drive consumer awareness of September's Coastal Cleanup Month. As a part of their shared, ongoing mission to stop plastic from polluting land and beaches, the campaign will activate a multi-faceted online giveaway and support the nationwide cleanup efforts of nonprofits like Ocean Blue Project.
Califia Farms, a leading plant-based food and beverage company, announced that Dave Ritterbush has been named chief executive officer (CEO). Greg Steltenpohl, plant-based pioneer and the company's founder will retire as CEO and remain on the board as an executive director.