Brown-Forman Corp., Louisville, Ky., has reached a definitive agreement to purchase The 86 Company. Upon completion, Brown-Forman will add Fords Gin, a premium gin to its growing portfolio.

On June 8, social media was inundated with hashtag #roséallday social media posts with the celebration of National Rosé Day. The popularity of Rosé, however, is not contained to just one day — more like all year, experts say. According to data from Chicago-based SPINS, wine sales (non-liquor store) are up 2.3 percent year-over-year with Rosé leading the category's growth, up 13.3 percent to reach a $704.9 million annual market.

WTRMLN WTR, a brand of Denver-based World Waters LLC, announced the global launch of WTRMLN SportWTR, an electrolyte-filled, healthy-hydrating and performance-enhancing beverage, the company says.

Less than a year since its merger, Burlington, Mass. and Plano, Texas-based Keurig Dr Pepper (KDP) announced a unified corporate responsibility (CR) program designed to deliver positive impacts, the company says. The new program – Drink Well. Do Good. –  was developed following extensive analysis across the company’s expansive hot and cold beverage operations and is focused on four areas: environment, supply chain, health and wellbeing, and communities, according to the company.

Denver-based TINCUP America Whiskey is inspiring people to seek out extraordinary experiences in the great outdoors through the launch of the Backcountry Adventure campaign. 

Ménage à Trois, a wine brand that is wholly owned and operated by Napa Valley, Calif.-based Trinchero Family Estates, announced the limited release of Bourbon Barrel Cabernet Sauvignon.

Pep Talk, a brand of Minneapolis-based Make it Simple, continues to expand its retail footprint throughout the United States.

Chicago-based Information Resources Inc. (IRI) and Label Insight announced that they are joining forces to provide consumer packaged goods (CPG) manufacturers and retailers more detailed insight into product performance based on nutrition and ingredient label data. 

This Memorial Day past weekend, consumers kicked off the unofficial start of summer with a more diverse selection of food and beverage options. Although beer and hot dogs remain staple menu options for the summer, emerging options likely are to join them on the menu, according to New York-based Nielsen’s recent Insights titled “This Memorial Day, American Will Substitute Summer CPG Staples for Alternatives.”

New Zealand wine brand Brancott Estate, Marlborough, New Zealand, has partnered with emerging UK designer Benjamin Craven to design four limited-edition labels for its Brancott Estate Marlborough Sauvignon Blanc 2018.