Stella Artois, a brand of Anheuser-Busch InBev, Leuven, Belgium, announced it is dethroning the OG red party cup and making summer parties a little more stylish by introducing the Red Stella Cup, it says.

Coca-Cola North America, a division of Atlanta-based The Coca-Cola Co., is launching a digital marketplace this fall that connects its foodservice customers to pre-vetted, industry-best restaurant technologies with competitive pricing, it says. The marketplace of solutions for front of house, back of house and outside of house is powered by Omnivore, a universal point-of-sale connectivity platform that offers seamless integration into restaurants' point-of-sale (POS) systems.

Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, returns this college football season to up the ante as the Official Beer Sponsor of the College Football Playoff.

Seattle-based Jade Leaf Matcha expanded its portfolio with its newest product line: Matcha Latte Infusions. Available in four varieties — Glow, Protect, Think and Balance — each infusion blends functional ingredients and adaptogens into CCOF-certified organic Japanese matcha.

Hanover, N.H.-based King's Row Coffee launched King's Brew, a line of nitro cold-brew coffee is five varieties: Original Black, Maple Water, Bourbon & Butter, Decaf Cappuccino and Mushroom Mocha.

Beverage Marketing Corporation (BMC) and Beverage Industry welcomed beverage professionals to the 26th rendition of The Beverage Forum.

The Brewers Association, Boulder, Colo., welcomed approximately 14,000 attendees to the Craft Brewers Conference (CBC) & BrewExpo America, which took place April 8-11 in Denver.

Hilmar Cheese Co. Inc., Hilmar, Calif., entered into an agreement to sell its Turlock milk powder facility to California Dairies Inc. Fi Europe and Hi Europe will become co-located events.

Rosh Pina, Israel-based Wine Water Ltd., parent company of O.Vine Inc., is launching Chardonnay- and Cabernet Sauvignon-essence waters. 

Available online, RESPAWN is a new mental performance drink mix designed for gamers, by gamers.