Good Culture, Irvine, Calif., launched its Wellness Probiotic Gut Shots. A new category for Good Culture, the USDA organic shots combine the probiotics within cultured kefir with functional ingredients like turmeric, matcha, chaga and collagen.

Danone Waters of America, White Plains, N.Y., announced that it will sell, distribute and merchandise Ferrarelle, an Italian sparkling natural mineral water, in the United States as of January 2020. The long-term master distribution agreement will focus on building the brand in the United States and includes Ferrarelle glass formats through on-premise channels.

Medalla Light is celebrating its 40th anniversary by reaffirming its commitment to Puerto Rican art and culture.

White Plains, N.Y.-based HEINEKEN USA announced that Strongbow Hard Ciders will release its Original Dry to on-premise outlets with the availability of 50-liter steel kegs.

Soylent Nutrition Inc., Los Angeles, launched a ready-to-drink Strawberry four-pack exclusively at select Target stores nationwide.

Napa, Calif.-based Delicato Family Wines, producer of Bota Box, announced the launch of three new varietal wines under Bota Box's premium bag-in-box Nighthawk range: Nighthawk Black Bourbon Barrel Aged Cabernet Sauvignon, Nighthawk Black Lush Pinot Noir and Nighthawk Gold Vibrant Sauvignon Blanc.

Molson Coors Brewing Co., Denver and Montreal, reported results for the 2019 third quarter and also is announcing a new revitalization plan intended to achieve consistent top-line growth by improving efficiency and unlocking resources to reinvest in the business.

America’s leading beverage companies — The Coca-Cola Co., Keurig Dr Pepper and PepsiCo — announced the launch of the Every Bottle Back initiative, an effort to reduce the industry’s use of new plastic by making significant investments to improve the collection of the industry’s valuable plastic bottles so they can be made into new bottles.

In the Readers’ Choice: New Product of the Month poll for September, Sunshine Sparkling Energy Water won the monthly poll with 31 percent of the vote.