The readers of Beverage Industry had some tough choices for the Readers’ Choice: New Product of the Month poll for June. As a result, two winners were selected for the poll.
Limited-edition Eric Church Single Barrel Tennessee Whiskey hits shelves in August
July 31, 2020
The Jack Daniel Distillery, Lynchburg, Tenn., released a special limited-edition Eric Church Single Barrel Tennessee Whiskey in celebration of its long-time friendship with the country music superstar.
Limited-edition 12-pack includes all flavors from sparkling water brand
July 30, 2020
Spindrift, Newton, Mass., released the Drifter Pack: A Spindrift Tasting Experience. This limited-edition 12-pack includes one of each of the brand's 11 flavors and two cans of the latest flavor release, Spindrift Pineapple
Keurig Dr Pepper (KDP) and Polar Beverages, jointly announced a long-term franchise agreement that will provide national distribution to Polar Seltzer sparkling seltzer waters across all channels through KDP's direct-store-delivery (DSD) and manufacturing network.
Budweiser, a brand of St. Louis-based Anheuser-Busch, unveiled its first zero alcohol brew: Budweiser Zero. Developed and co-founded in partnership with NBA legend, entrepreneur and advocate Dwyane Wade, this zero-sugar, 50 calorie beverage has the same taste profile as Budweiser, but with zero percent ABV.
Atlanta Hawks All-Star to be featured in brand activations, social content
July 27, 2020
BODYARMOR, a brand BA Sports Nutrition, Queens, N.Y., announced a partnership with Atlanta Hawks All-Star Trae Young as the brand’s newest athlete partner.
Ambassador membership allows consumers to embark on ‘side hustle’
July 27, 2020
Napa, Calif.-based Wine Ambassadors launched its Fine Wine Club, a multi-level marketing program whereby women and men who love their vino can get paid to share fine wines from the Napa and Sonoma regions of California. The venture is the brainchild of a group of Napa Valley entrepreneurs that includes winemakers, a vineyard owner, a cheesemaker and marketers.
Company will begin importing 2019 vintage of French Blue Bordeaux Rosé and Sauvignon Blanc
July 27, 2020
C. Mondavi & Family, St. Helena, Calif., has announced plans to add imported wines to its product portfolio, starting with the acquisition of the French Blue brand from Flying Blue Imports.
The Boston Beer Co. Inc., Boston, reported second quarter 2020 net revenue of $452.1 million, an increase of $133.7 million or 42 percent, from the same period last year.