Leuven, Belgium-based AB InBev, through its Global Innovation and Technology Center (GITEC), is introducing PureDraught, a one-way, polymer keg system that keeps beer fresher up to four times longer than a traditional steel keg and reduces the carbon footprint of shipping beer — all while offering more versatility and variety for bar and restaurant owners, it says.

Mooala announced the launch of a new line of organic, plant-based creamers made with a base of coconut cream and almonds with no added sugars.

New York-based G Fuel Energy Formula, the official energy drink of Esports, announced its ready-to-drink (RTD) energy drink now is available in 16-ounce cans at gfuel.com.

Craft Brew Alliance Inc. (CBA), Portland, Ore., published its sixth Annual Sustainability Report, which highlights the company’s 2018 accomplishments in environmental and community stewardship and ongoing commitment to brewing and packaging its beers in the most sustainable way possible. For this year’s report, CBA is incorporating certain metrics using standards set forth by the Sustainability Accounting Standards Board (SASB), an independent organization that facilitates communication between companies and investors on the financial impacts of sustainability.

St. Louis-based Anheuser-Busch launched Harvest Reserve Deep Golden Lager, a new limited-edition beer created in collaboration with farmers who have grown the barely used to brew Budweiser for generations, the company says.

Michelob ULTRA Pure Gold, a brand of St. Louis-based Anheuser-Busch, launched a new initiative called Contract for Change that supports American barley farmers who want to transition conventional fields to try organic production for the first time. The brand, alongside expert agronomists, will provide assistance to farmers as they navigate the costly and time-consuming steps required to grow certified organic crops.

High Brew Coffee, Austin, Texas, is welcoming a new celebrity investor: singer, songwriter and music superstar Shakira. The businesswoman is using her talents to help bring High Brew's "For Those Who Do" message to a larger, more diverse audience, the company says.