Spirits-maker partners with Pilot Lite to launch sustainable packaging company
July 13, 2020
London-based Diageo plc, makers of Johnnie Walker, Smirnoff and Guinness, announced that it has created a 100 percent plastic free paper-based spirits bottle, made entirely from sustainably sourced wood. The bottle will debut with Johnnie Walker in early 2021.
No app, account needed to use mobile technology, company says
July 13, 2020
As the coronavirus pandemic continues to reshape the world around us and shift consumer behavior, The Coca-Cola Co., Atlanta, is rolling out a new pouring option to meet consumer needs with its latest Coca-Cola Freestyle technology innovation — contactless, mobile pouring from a smartphone.
neruoSLEEP, neuroIMMUNE now available as powdered drink mixes
July 9, 2020
Neuro Brands LLC, Los Angeles, has introduced a new line of powdered drink mixes. The new mixes debuting this week are powdered versions of the neruoSLEEP and neuroIMMUNE beverages.
Guided 360 tour of distillery offers behind-the-scenes look
July 8, 2020
The Bardstown Bourbon Co., Bardstown, Ky., has launched a complete virtual 360 tour of its entire grounds and facilities online and free to the public. Created in response to state-mandated closures due to COVID-19, this enchanting, interactive and educational experience allows viewers to visually adventure throughout the groundbreaking facilities.
Stone Tangerine Express Hazy IPA clarifies hazy status with craft beer
July 7, 2020
Stone Brewing, Escondido, Calif., announced that its Stone Tangerine Express Hazy IPA debuted flashy new packaging and an updated name, prompting somewhat-needed clarifications about this popular beer.
Craft brewer partners with Sustainable Beverage Technologies to create flavorful beer
July 7, 2020
Bend, Ore.-based Deschutes Brewery recently embarked on a new endeavor to create a high-quality non-alcohol beer that rivals the experience of a full-strength craft beer. The result is Deschutes’ alcohol-free Irish Stout, a traditional Irish-style stout with coffee-like roasted malt character, light chocolate and a dry, light-bodied drinking experience.
Summer is in full swing and so are the new product releases. In the most recent Readers’ Choice: New Product of the Month poll for May from Beverage Industry, it looks as though readers are looking “freshen up” their beverage selections.
Just in time for summer, Cupcake Vineyards, Livermore, Calif., announced the launch of Cupcake LightHearted, the brand’s newest addition to its lineup of premium California wines. Cupcake LightHearted contain just 80 calories, 8 percent alcohol by volume and less than 1 gram of sugar in each 5-ounce serving.
Magically Delicious Hot Cocoa features iconic Lucky Charms marshmallows
June 29, 2020
Swiss Miss, a brand of Chicago-based Conagra Brands, is partnering with Lucky Charms on Magically Delicious Hot Cocoa. This new hot cocoa features all the iconic Lucky Charms marshmallows including hearts, stars, horseshoes, clovers and blue moons, unicorns, rainbows and red balloons.