Today, fitness beverages are resonating with consumers and Beverage Industry readers. In the magazine’s Readers’ Choice: New Product of the Month poll for June, Celsius Heat won the poll by obtaining 33 percent of the vote.
Cott Corp., Tampa, Fla., announced that it has entered into a definitive agreement to sell its traditional beverage manufacturing business — Cott Beverages — to Refresco, the Netherlands, for $1.25 billion. The transaction includes Cott's North America, United Kingdom and Mexico businesses and excludes the RCI International division and its associated concentrate facility as well as the Aimia Foods division.
St. Louis-based Anheuser-Busch (A-B), a division of Anheuser-Busch InBev, announced its acquisition of San Francisco-based Hiball, maker of the organic energy drinks and sparkling energy waters by the same name, as well as Alta Palla ("high ball" in Italian), a brand of organic sparkling juices and sparkling waters.
Concert to be live-streamed on brand’s Facebook page
July 18, 2017
Bud Light, a brand of St. Louis-based Anheuser-Busch, announced that it will add another iconic name to the Bud Light Dive Bar Tour stage this summer: John Mayer.
Grand-prize winner’s photo to be featured on race car
July 18, 2017
Farmington Hills, Mich.-based Living Essentials LLC, the makers of 5-hour Energy shots, announced the company's Racing Throwback Sweepstakes, where the grand prize is a trip to a premier series race, and the winning photo is featured on the hood of the 5-hour Energy No. 77 Throwback-themed race car at Darlington Raceway in Darlington, S.C.
Company plans to expand team, retail presence, marketing campaign
July 18, 2017
Los Angeles-based Koia, a manufacturer of plant-based protein beverages, announced that it has closed on $7.5 million of Series Seed capital in a funding round led by KarpReilly, alongside existing institutional investor AccelFoods.
Charlotte, N.C.-based Coca-Cola Bottling Co. Consolidated announced a $10 million investment in its Baltimore manufacturing plant, located at 701 North Kresson St. Mayor Catherine Pugh joined company officials on a tour of the production center to learn more about the investment and manufacturing processes at the facility.