Light beer brand offers $100 to college grads for diploma rental agreement
February 11, 2020
Natural Light, a brand of St. Louis-based Anheuser-Busch, is back for the third consecutive year with $1 million to help fans with college debt as part of its 10 year, $10 million commitment to the Natural Light College Debt Relief Program.
BrandBuilder program showcases weekly, special occasion menu pairings
February 10, 2020
Alcohol brands including Bacardi, Jackson Family Wines and Francis Ford Coppola Winery are partnering with digital meal planning service eMeals, Birmingham, Ala., to build online and digitally influenced grocery revenues. Strategies include menu pairings that place branded wine, beer and spirits recommendations as options on the weekly eMeals shopping list.
Acquisition brings in Juice Alive, JavAlive brands to portfolio
February 10, 2020
Lower-middle-market private equity firm Huron Capital announced that its platform company Ronnoco Beverage Solutions, a manufacturer and distributor of premium quality coffee, tea and related products, has acquired Trident Beverage, a provider of high-quality beverages and dispensing products for a variety of foodservice establishments.
10 startups will receive $20K in grant funding, 6-month mentorship program
February 6, 2020
PepsiCo, Purchase, N.Y., announced the 10 emerging food and beverage brands that will join its second annual North America Greenhouse program. Each of the participating startups will receive $20,000 in grant funding and participate in a six-month business program designed to accelerate their growth through personalized mentorship.
Tenth and Blake Beer Co., the U.S. craft division of Chicago-based Molson Coors Beverage Co., announced an agreement to acquire Detroit-based Atwater Brewery.
As the final wrap-up of 2019, the readers of Beverage Industry voted on their favorite new product. Compiled from the monthly winners of the Readers’ Choice: New Product of the Month poll, the voting took place Jan. 21 through Feb. 3.
New line adds to RTD coffee portfolio, introduces creamers
February 4, 2020
Broomfield, Colo.-based STōK Cold Brew, a brand of Danone North America, is giving consumers a new way to fuel their coffee with its latest line of products: STōK Fueled Creamers and Ready-to-Drink Coffee. The new beverages are geared toward those who are looking to jump-start their day as the STōK Fueled line includes extra calories from protein, butter and MCT oil, it says.
Domestic beer brand will help cover adoption fees for 1,000 participants
February 4, 2020
Coors Light, a brand of Chicago-based Molson Coors Brewing Co., is encouraging consumers to skip the cheesy Valentine's traditions and spend the day with a fur-ever friend. The domestic beer brand will even help pay fees for 1,000 dogs adopted between 12 p.m. CT on Feb. 4 and 11:59:59 p.m. CT on Feb. 21.
Stipe Miocic Extra Strength Coffee contains 333 mg of caffeine
February 4, 2020
Veteran and firefighter owned coffee company, Fire Department Coffee, Rockford, Ill., unveiled its new extra strength coffee with two times the caffeine. The highly caffeinated dark roast coffee, Stipe Miocic Extra Strength Coffee, contains 333 mg of caffeine — more than double the caffeine of a regular 8-ounce cup, the company says. The new coffee is named after five-time mixed martial arts heavyweight champion and firefighter Stipe Miocic.