Relaunch paired with media partnerships across various platforms
September 8, 2020
BACARDÍ Rum, a brand of Hamilton, Bermuda-based Bacardi Ltd., announced the relaunch of BACARDÍ Spiced, an aged rum blended with natural flavors and spices for a bold, yet smooth taste.
Boxed Water Is Better, Holland, Mich., has teamed up with partners who offer eco-friendly products including TOMS, ChicoBag, Nécessaire, and Toad&Co to drive consumer awareness of September's Coastal Cleanup Month. As a part of their shared, ongoing mission to stop plastic from polluting land and beaches, the campaign will activate a multi-faceted online giveaway and support the nationwide cleanup efforts of nonprofits like Ocean Blue Project.
Califia Farms, a leading plant-based food and beverage company, announced that Dave Ritterbush has been named chief executive officer (CEO). Greg Steltenpohl, plant-based pioneer and the company's founder will retire as CEO and remain on the board as an executive director.
QR codes on limited-edition bottles take citizen to registration site
September 1, 2020
Jones Soda Co., Seattle, is putting voter registration tools into customers’ hands with voting-themed labels featuring QR codes taking citizens directly to a registration site.
For the upcoming holiday season, Heineken, a brand of HEINEKEN USA, White Plains, N.Y., has created “unlimited” different bottles each with a unique number and design.
StoneShine combines Stone’s hops, fruits with JuneShine’s hard kombucha formulation
August 31, 2020
JuneShine and Stone Brewing, both San Diego based, have joined forces to create StoneShine: a limited-edition hard kombucha flavor. With a 6 percent alcohol by volume, StoneShine mixes Stone’s legendary hops and Masumoto Farm’s famed stone fruits into JuneShine’s signature hard kombucha formulation, the companies say. Like JuneShine’s original flavors, StoneShine is organic, gluten free, non-GMO, and contains antioxidants, vitamins and probiotics.
NFL-themed Bud Light packaging to be available at retail beginning Sept. 7
August 27, 2020
Bud Light, a brand of St. Louis-based Anheuser-Busch, announced that fans who select Jacksonville Jaguars quarterback Gardner Minshew II in the first round of their Fantasy Football draft can enter for a chance to win a case worth of Bud Light.
Association will provide leadership in transition to circular economy for plastics
August 26, 2020
The American Beverage Association (ABA), Washington, D.C., announced it has joined the newly formed U.S. Plastics Pact as a Not-for-Profit Founding Activator. In this role, ABA will provide leadership in the transition to the circular economy for plastics and work with pact stakeholders to promote its acceleration, the association says.