Through an exclusive partnership, Chicago-based Molson Coors Beverage Co. will distribute La Colombe Coffee Roasters' ready-to-drink (RTD) coffee products in the drug and convenience channels through its distribution network in 2021. La Colombe plans to fully transition its distribution for all channels to the Molson Coors network over time.
Hard Rock Premium Hard Seltzer available nationwide this holiday season
October 1, 2020
Hard Rock International (HRI), Hollywood, Fla., announced a partnership with Stewart's Enterprises Inc., the exclusive licensee of the original Stewart's Root Beer brand, to bring Hard Rock Premium Hard Seltzer to fans nationwide later this year.
Independent analysis marks third consecutive year of notable calorie declines
September 28, 2020
Independent evaluator Keybridge LLC released its annual report on progress toward a nationwide goal, set by the beverage industry and the Alliance for a Healthier Generation, to reduce the calories and sugar Americans get from beverages. The report noted that 2019 saw the largest single-year reduction in calorie consumption and the third consecutive year of declines since the launch of the initiative.
2020 edition provides consumers with taste tour wine regions
September 28, 2020
The popular Wine Lovers' Advent Calendar is returning nationwide for its third year, after selling out within weeks both years prior. Available from Direct Wines Inc., South Norwalk, Conn., the Wine Lovers’ Advent Calendar contains 24 187-ml bottles of wine.
MTN DEW Outdoor Grant submissions taking place through Oct. 25
September 25, 2020
To celebrate National Hunting and Fishing Day, MTN DEW, a brand of Purchase, N.Y.-based PepsiCo, announced it is supporting Heartland conservation and outdoor nonprofits with $100,000 in MTN DEW Outdoor Grants.
New bottles will be featured in future marketing programs
September 25, 2020
The Evan Williams Bourbon family, a brand family within Heaven Hill Distillery, Bardstown, Ky., announced its Evan Williams Black, Evan Williams Bottled-in-Bond and Evan Williams Flavors will receive a new signature bottle with updated label designs.
RTD teas to feature icon that directs to registration-status webpage
September 23, 2020
Peace Tea, a brand of Atlanta-based The Coca-Cola Co., is encouraging its fan base to “Speak Your Peace” in the upcoming election through a partnership with Vote.org.
Barrel-Age release features chocolate notes, maple syrup
September 21, 2020
Founders Brewing Co., Grand Rapids, Mich., announced that KBS Maple Mackinac Fudge will be the second variant to come from the brewery’s KBS brand. By amplifying the rich chocolate notes of KBS using Mackinac Fudge coffee, then adding maple syrup and aging it in oak bourbon barrels, Founders created a new take on the craft brewer’s barrel-aged classic, it says.