Ace Metrix, a Mountain View, Calif.-based company that measures TV advertising, revealed its rankings of the most and least effective ads from Super Bowl XLVI.

The Coca-Cola Co., Atlanta, announced its 2011 full-year and fourth quarter results highlighted by 5 percent full-year global volume growth. The global volume growth was driven by 5 percent international volume growth and 1 percent organic volume growth in North America. Trademark Coca-Coca was up 3 percent for both the full year and fourth quarter, leading its growth, the company said.

Tenth and Blake Beer Co., the craft and import division of Chicago-based MillerCoors, acquired Crispin Cider Co., Minneapolis. The acquisition gives the division a significant presence in the beer industry’s fast-growing hard cider category, according to the company.

The distilled spirits industry experienced growth in 2011 while taking market share from beer, reported Distilled Spirits Council (DISCUS) President and Chief Executive Officer Peter Cressy at the industry’s annual briefing for Wall Street analysts and reporters Jan. 30.

The Coca-Cola Co., Atlanta, released its eighth system-wide sustainability report that ranks the company at a self-declared B-plus level, according to the disclosure and reporting requirements of the Global Reporting Initiative (GRI). The report’s highlights include the expanded availability of the company’s PlantBottle technology, improved water-use efficiency, carbon footprint reduction progress and philanthropic activities.

Instant, ground or whole bean coffee are still the most popular choices for the at-home consumer, but 17 percent of drinkers prefer single-cup coffee, according to a survey by Mintel Group Ltd., Chicago.

Eighty-four percent of iced coffee drinkers say they are drinking more iced coffee this winter compared to last winter, according to an independent survey commissioned by Dunkin’ Donuts, Canton, Mass.

Heineken USA, New York City, announced its second annual Black History Month art contest. The brand will provide one consumer of legal drinking age a chance to win $5,000 and an opportunity to have his or her artwork featured in the 2013 Heineken Black History Month advertising campaign, which will span print, digital, point-of-sale and out-of-home advertising nationally in February of next year.

Starbucks Coffee Co., Seattle, announced plans to bring wine, beer and premium food offerings to a select number of locations in Atlanta and southern California by the end of this year.

PepsiCo, Purchase, N.Y., and Ocean Spray Cranberries Inc., Lakeville, Mass., formed a strategic alliance in Latin America. As part of the alliance, PepsiCo will have exclusive rights to manufacture and distribute a portfolio of cranberry- and blueberry-based beverages through its Latin America Beverages division.