Gatlinburg, Tenn.-based Ole Smoky Moonshine launched its first national TV ad campaign with the Discovery Channel. Focusing on the network’s series “Moonshiners,” ad spots for Ole Smoky also will appear on “American Chopper” and during the network’s “Shark Week” programming.
Celestial Seasonings, a subsidiary of Melville, N.Y.-based The Hain Celestial Group Inc., hosted its second annual B Strong Ride cycling event Aug. 11 to raise money for local and national cancer organizations.
As part of its second-quarter grants, the philanthropic arm of Atlanta-based The Coca-Cola Co., The Coca-Cola Foundation, awarded $1.25 million to the United Services Organization’s (USO) Operation Enduring Care program.
The Brewers Association, Boulder, Colo., released mid-year numbers for America’s small and independent craft brewers. Dollar sales were up 14 percent in the first half of 2012, and volume increased 12 percent during that same time period, the association said.
Seattle-based Starbucks Coffee Co. announced a new partnership with New York-based cupcake retailer Crumbs Bake Shop Inc. to bring Starbucks’ brewed coffees, teas and espresso-based beverages to all Crumbs locations.
In collaboration with the 2012 football season, Atlanta-based The Coca-Cola Co.’s Coke Zero brand partnered with former Pittsburgh football player Jerome Bettis, also known as “The Bus,” to support the annual Jerome Bettis Asthma and Sports Camp.
Brussels-based AB InBev released its second quarter and first half results, which included an increase in revenue and a marginal decrease in volume for the quarter.
The Coca-Cola Co., Atlanta, is collaborating with musician and producer will.i.am along with other iconic brands to inspire a global movement with the launch of Ekocycle, a brand initiative dedicated to help encourage recycling behavior and sustainability among consumers through aspirational, yet attainable lifestyle products made in part from recycled material.
After its three-month-long 20th anniversary contest initiative, New York-based Arizona Beverages announced that fans have selected the package design for its new Cherry Lime Rickey flavor.
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