Investment brings DPS ownership stake to 15.5 percent of the sports drink brand
April 4, 2016
Dr Pepper Snapple Group Inc. (DPS), Plano, Texas, announced that it has increased its equity investment in Beverly Hills, Calif.-based BA Sports Nutrition LLC, owner of BodyArmor, a line of premium sports drinks. An additional $6 million stake will build on the initial $20 million investment announced in August 2015 and raises DPS's ownership position from 11.7 percent to 15.5 percent, the company says.
St. Louis-based Luxco announced the company has finalized plans to build a distillery in Nelson County, Ky. Luxco has chosen to build the distillery on a 70-acre site off state highway KY-245 in the heart of Bardstown and Bourbon Capital of the World, it says.
Full Court Refresh to invest $100,000 to refurbish basketball courts in four cities
March 29, 2016
For the third consecutive year, Coors Light, a brand of Chicago-based MillerCoors, a joint venture between SABMiller plc and Miller Coors Brewing Co., and retired basketball player Kenny "The Jet" Smith, have teamed up to invest in communities across the country by refurbishing basketball courts, the company says.
Comedian appears on digital touchscreen on-premise
March 29, 2016
Jay Pharoah, comedian and cast member of NBC’s “Saturday Night Live,” is teaming up with Pepsi Spire, the digital beverage fountain created by Purchase, N.Y.-based PepsiCo, to inspire consumers to raise the flavor of their favorite Pepsi beverages with totally customizable creations, the company says.
Limited-edition Dos Equis Azul part of new Spring pack
March 28, 2016
Heineken USA, White Plains, N.Y., announced the return of its Beers of Mexico variety pack, an all-in-one party solution that features limited-edition Dos Equis Azul joining
Fuji Apple DRY Sparkling wins poll with nearly one-third of vote
March 22, 2016
Another Tuesday and we have another group of presidential primaries. Some might be fatigued from the constant polling coverage from consumer media outlets of these elections, but the readers of Beverage Industry continue to vote for the Readers’ Choice New Product of the Month poll.
Consumers with acid sensitivity benefit from new juice
March 22, 2016
The Coca-Cola Co., Atlanta, introduced a new varietal to its Simply brand of juice drinks. Simply Orange Low Acid, which provides a smooth taste with less acid, the company says.
Wholesaler will be spirits company’s exclusive distributor in Massachusetts, Rhode Island
March 21, 2016
Bacardi U.S.A. Inc., Coral Gables, Fla., renewed a multi-year distribution agreement with Norton, Mass.-based Horizon Beverage for Massachusetts and Rhode Island.
Strongbow Hard Apple Ciders, a brand of White Plains, N.Y.-based Heineken USA, unveiled its newest flavor, Strongbow Cherry Blossom. The new flavor and recipe delivers a cut-through, refreshing taste with delicate cherry blossom and red fruit aromas and an underlying note of apple, the company says.