The Mezcal Wall will be part of permanent exhibition in city
September 16, 2019
The Mezcal capital of the world, Oaxaca, Mexico, has just set a new world record at Vive Mezcal 2019, bringing together the largest number of different mezcal labels in a single space. The Mezcal Wall (Muro Mezcalero) will be part of a permanent exhibition that can be visited.
Sonoma, Calif.-based Meiomi Wines, a wholly owned subsidiary of Constellation Brands Inc., introduced its new marketing platform titled Flavor Forward, as well as a new innovative advertising creative supporting the campaign.
K-Duo portfolio units single-serve and drip coffee
September 16, 2019
Keurig Dr Pepper, Burlington, Mass., and Plano, Texas, announced the launch of the K-Duo portfolio, a line of coffee makers uniting single-serve and drip coffee functionality under the Keurig brand equity. With the ability to brew a single cup using K-Cup pods and a carafe of drip coffee, the new brewer lineup offers convenience and versatility all in one machine, the company says.
Transaction expected to bring significant strategic, financial benefits
September 10, 2019
Scottsdale, Ariz.-based The Alkaline Water Co. Inc. and Los Angeles-based AQUAhydrate announced they have entered into a definitive agreement and plan of merger under which Alkaline will acquire all of the issued and outstanding shares of common stock and preferred stock of AQUAhydrate in an all-stock transaction.
Caribbean Smooth to be first release in whisky series
September 10, 2019
Dewar’s Scotch Whisky, a brand of Hamilton, Bermuda-based Bacardi Ltd., announced the launch of Dewar's Caribbean Smooth: Dewar's 8-year-old double-aged Scotch, finished in Caribbean rum casks for a tropical smooth finish. The first in a new cask-finished series of whisky, Caribbean Smooth 8-year-old rum cask will be available in a 750-ml bottle with a suggested retail price of $21.99.
HYPE SAUCE will be available through company’s website
September 10, 2019
New York-based G Fuel Energy Formula, the official energy drink of Esports, announced the Sept. 12 launch of its new limited-edition raspberry lemonade flavor: HYPE SAUCE.
Consumers get chance to return serve against Roddick, Davenport
September 5, 2019
As the official sponsor of the U.S. Open, Heineken tapped former tennis stars Andy Roddick and Lindsey Davenport to give consumers the perfect serve — on and off the court.
Seasonal beverage available at Target, Whole Foods Market
September 3, 2019
Austin, Texas-based Chameleon Cold-Brew, a brand of Nestlé USA, debuts its first-ever seasonal coffee products: Pumpkin Spice Oat Milk Latte and Gingersnap Oat Milk Latte.
Pink Whitney vodka inspired by NHL-star Ryan Whitney
September 3, 2019
Modesto, Calif.-based New Amsterdam Spirits Co. has teamed up with New York-based Barstool Sports and its No. 1 hockey podcast, Spittin’ Chiclets, to launch a new pink lemonade-flavored vodka: the Pink Whitney. The Pink Whitney was inspired by the favorite drink of Ryan Whitney, former NHL player and co-host of Spittin' Chiclets. The drink went viral in October 2018 after Whitney shared his favorite way to drink New Amsterdam Vodka — with pink lemonade — on the first episode of the podcast that New Amsterdam sponsored.