Coors Light, a brand of Chicago-based Molson Coors Brewing Co., is encouraging consumers to skip the cheesy Valentine's traditions and spend the day with a fur-ever friend. The domestic beer brand will even help pay fees for 1,000 dogs adopted between 12 p.m. CT on Feb. 4 and 11:59:59 p.m. CT on Feb. 21.

Veteran and firefighter owned coffee company, Fire Department Coffee, Rockford, Ill., unveiled its new extra strength coffee with two times the caffeine. The highly caffeinated dark roast coffee, Stipe Miocic Extra Strength Coffee, contains 333 mg of caffeine — more than double the caffeine of a regular 8-ounce cup, the company says. The new coffee is named after five-time mixed martial arts heavyweight champion and firefighter Stipe Miocic.

Cott Corp., Tampa, Fla., continues its transition into a pure-play water solutions provider with its announcement that it has entered into a definitive agreement pursuant to which Cott will sell S&D Coffee and Tea to Westrock Coffee Co. LLC for $405 million on a debt free and cash free basis, subject to a customary working capital adjustment, it says.

The Coca-Cola Co., Atlanta, reported another quarter of strong growth, along with achieving or exceeding all guidance for the full year 2019. The company continued to execute its growth strategy, allowing it to deliver strong revenue and profit growth for the quarter and full year while gaining value share globally, it says.

Boxed Water Is Better, Holland, Mich., announced it will add a 330-ml size to its line of water packaged in 100 percent recyclable and paper-based cartons. The current product assortment is available in 250-ml, 500-ml and 1-liter boxes that are packed in six-pack, 12-pack and 24-pack configurations.

Cott Corp., Tampa, Fla., announced that DS Services of America Inc., a wholly owned subsidiary of Cott, substantially acquired all of the assets of Roaring Spring Water.

Jameson Irish Whiskey, a brand of New York-based Pernod Ricard USA, is offering a fresh take on coffee and whiskey with the new, limited-edition Jameson Cold Brew, an Irish Whiskey infused with natural cold brew coffee flavor.

December always is a busy time of year, but that didn’t stop innovators in the beverage market from releasing the latest crop of new products. In Beverage Industry’s Readers’ Choice: New Product of the Month poll for December, Hercules Mulligan Rum + Rye closed out the monthly poll by garnering 30 percent of the votes.