Boxed Water Is Better, Holland, Mich., has planted 1 million trees in partnership with the National Forest Foundation (NFF) as a part of their ongoing commitment to support the planet and sustainability efforts.

As the country observes Earth Day, the International Bottled Water Association (IBWA), Alexandria, Va., is encouraging the public to take action to reduce waste and litter by stepping up their commitment to always recycle all recyclable consumer packaging.

New York-based Loverboy, a beverage startup founded by Bravo TV's Kyle Cooke from “Summer House,” launched its first 'Spritz' product, a low calorie, no sugar added option as a twist on the traditional spritz.

In the wake of the coronavirus pandemic, 22 million children across America have lost access to the nutritious school meals they depend on, according to estimates from No Kid Hungry, a national anti-hunger organization. Nestlé Pure Life, a brand of Nestlé Waters North America, Stamford, Conn., is supporting No Kid Hungry with a $1 million contribution to help ensure families remain fed and hydrated during the crisis.

Packaging Strategies, a sister publication of Beverage Industry, recently conducted a podcast with craft distillery Cardinal Spirits about how the company has shifted its operations from spirit making to creating hand sanitizer for those in need.

San Francisco-based 19 Crimes announced a multi-year partnership with entertainment icon Snoop Dogg.

The Distilled Spirits Council of the United States (DISCUS), Washington, D.C., launched a public education campaign to remind adults to keep hand sanitizer out of reach of children.

Across geographies, consumer demand appears to be beginning to stabilize toward previous year trends, although in some categories demand is significantly higher or lower than the previous year, according to recent information from Information Resources Inc. (IRI), Chicago.

Sparkling Ice, made by Seattle-based Talking Rain Beverage Co., announced its first-ever Cheers to Heroes campaign to celebrate America's everyday hometown heroes, in conjunction with its fifth annual partnership with the Honor Flight Network. Throughout the campaign, Sparkling Ice has pledged to give back $400,000 to unsung heroes through various initiatives including their new Cheers to Heroes contest, a donation to the Honor Flight Network, and by creating moments to surprise and delight everyday consumers.