#RaiseYourSpirits provides financial aid and other relief to those impacted by the COVID-19 crisis
March 25, 2020
Bacardi Ltd., Hamilton, Bermuda, launched the hashtag #RaiseYourSpirits, an initiative to support bars and restaurants debilitated by the COVID-19 shutdown.
Brewer will use supply, logistics network to aid production of hand sanitizer
March 25, 2020
St. Louis-based Anheuser-Busch, one of the country's largest sponsor of live sports and entertainment, announced that it will redirect sports and entertainment investments to its nonprofit partners to respond to the COVID-19 public health crisis.
With guidelines from the World Health Organization (WHO) and exemptions and authorizations granted by the Alcohol and Tobacco Tax and Trade Bureau (TTB), many spirits-makers are helping to manufacture ethanol-based hand sanitizer.
Island pledges to help greater ‘ohana through unprecedented situation
March 23, 2020
Oahu, Hawaii-based KO‘OLAU Distillery, makers of Old Pali Road Whiskey, announced it is shifting production to begin supplying hand sanitizer for critical services.
In light of recent events with the fast spread of COVID-19, British Columbia-based Victoria Distillers, home of Empress 1908 Gin, has team up with local company Nezza Naturals, to create a free, not-for-profit hand sanitizer with essential oils and the alcohol that is leftover from each distillation.
Like many distilleries, Montpelier, Vt.-based Caledonia Spirits has had to temporarily shutter its on-site bar and retail stores in the wake of the COVID-19 pandemic. Yet, the craft distillery is trying to do what it can to contribute to what is now a global fight against the spread of the disease.
Guinness’ St. Patrick’s Day ad scores well with viewers
March 23, 2020
In a recent blog post, advertising analytics firm Ace Metrix, El Segundo, Calif., revealed insights about the first COVID-19 related ads from Guinness, Ford and Verizon. The technology company also unveiled consumer reactions to the initial ads addressing the virus.
10 different cocktail kits offered from Kansas City distillery
March 20, 2020
J. Rieger & Co., Kansas City, Mo., has joined the coronavirus fight. The craft distiller is stepping up to help combat the hand sanitizer shortage by producing its own alcohol-based solution.
First batch donated to Indianapolis, Fort Wayne shelters
March 20, 2020
Hotel Tango Distillery, Indianapolis, is temporarily adding a new high-proof ethyl alcohol-based product to its line of craft spirits that can be used as hand cleaner, due to the worldwide shortage of sanitizers caused by the rapid spread of the coronavirus (COVID-19).
IRI collaborates with BCG to analyze consumer purchases during pandemic
March 20, 2020
Since the acceleration of the COVID-19 outbreak across the world, governments, businesses and consumers are changing behaviors rapidly. To keep abreast of these shifts, Chicago-based Information Resources Inc. (IRI) collaborated with its partners at the Boston Consulting Group (BCG) to analyze the latest consumer purchases in Italy, France, the United Kingdom and the United States in the report March 19 report “COVID-19 Impact: Consumer Spending Tracker.”