Direct-to-consumer offering focuses on bourbon cocktails
May 25, 2020
Lonerider Spirits, Holly Springs, N.C., launched a monthly subscription box named the “Bundled Bourbon Box” that focuses exclusively on cocktails made with bourbon.
New energy drink release in conjunction with #GFUELFaZeX Dream Setup contest
May 21, 2020
G FUEL, The Official Energy Drink of Esports, announced its new Sour FaZeberry flavor, which is developed in collaboration with gaming organization FaZe Clan, now is available to buy at gfuel.com.
Celebrity’s newest project combines Old World wine, California bounty
May 19, 2020
Vanderpump Wines and U.S. wine & spirits importer Palm Bay International, Port Washington, N.Y., introduced two new wines from Sonoma County to their collection.
Limited-edition bottle commemorates service members for military appreciation month
May 18, 2020
Sailor Jerry Spiced Rum, a brand of William Grant & Sons, continues its ongoing partnership with the United Service Organizations (USO) with the release of a limited-edition commemorative bottle, in conjunction with their partnership and military appreciation month. To show support of the USO efforts, Sailor Jerry and Anchor Media are donating $150,000, adding to Sailor Jerry's total contribution of $1 million supporting the USO and other military organizations since 2016.
New plant milk boasts 8 grams of protein in each serving
May 18, 2020
Califia Farms, Los Angeles, celebrated National Oat Milk Day (May 16) with the launch of Protein Oat, an enhanced line of plant milks made from pea, oat and sunflower proteins that deliver a blend of nine essential amino acids.
Budweiser, a brand of St. Louis-based Anheuser-Busch, launched a new interactive live music and storytelling series called “Budweiser Rewind.” On May 16, the domestic beer brand kicks off this new series starting with Black Eyed Peas performing live from its hometown of Los Angeles. Fans can tune in to watch on YouTube.
Foodservice chain shares progress on key sustainability initiatives
May 12, 2020
As Canton, Mass.-based Dunkin’ continues to navigate the COVID-19 health crisis, the brand has simultaneously continued to advance key sustainability initiatives to responsibly serve both people and the planet. Dunkin’ announced that 100 percent of its restaurants globally have transitioned from polystyrene foam cups to paper cups, meeting the timetable established by the brand two years ago.
Brand launches match donation for first responders
May 11, 2020
Lakeville-Middleboro, Mass.-based Ocean Spray, the cranberry cooperative owned by more than 700 farmer-families, has announced that Atoka, a new line of herbalist crafted, plant-based functional beverages, is now available for direct-to-consumer purchase online at AtokaWellness.com.
Food, beverage brands available at PantryShop.com and Snacks.com
May 11, 2020
As consumers increasingly turn online for their food and beverage needs during the COVID-19 pandemic, PepsiCo Inc., Purchase, N.Y., announced the launch of PantryShop.com and Snacks.com, two direct-to-consumer websites where shoppers can order an assortment of PepsiCo's food and beverage brands.