PSA features WWE Superstar Titus O'Neil to promote No Kid Hungry's Free Meal Finder
April 20, 2020
In the wake of the coronavirus pandemic, 22 million children across America have lost access to the nutritious school meals they depend on, according to estimates from No Kid Hungry, a national anti-hunger organization. Nestlé Pure Life, a brand of Nestlé Waters North America, Stamford, Conn., is supporting No Kid Hungry with a $1 million contribution to help ensure families remain fed and hydrated during the crisis.
Packaging Strategies, a sister publication of Beverage Industry, recently conducted a podcast with craft distillery Cardinal Spirits about how the company has shifted its operations from spirit making to creating hand sanitizer for those in need.
Clear Seas data highlights steps employers are taking to protect workers
April 17, 2020
Business leaders globally are in uncharted waters surrounding the recent pandemic and resulting economic impact. Insight into how others are reacting, overcoming current challenges, and planning for tomorrow can provide us with not only comfort, but a shared community of learning and preparation.
Proactive preventative message comes as 700+ distillers are manufacturing hand cleaner
April 16, 2020
The Distilled Spirits Council of the United States (DISCUS), Washington, D.C., launched a public education campaign to remind adults to keep hand sanitizer out of reach of children.
Across geographies, consumer demand appears to be beginning to stabilize toward previous year trends, although in some categories demand is significantly higher or lower than the previous year, according to recent information from Information Resources Inc. (IRI), Chicago.
Cheers to Heroes celebrates front line community members
April 13, 2020
Sparkling Ice, made by Seattle-based Talking Rain Beverage Co., announced its first-ever Cheers to Heroes campaign to celebrate America's everyday hometown heroes, in conjunction with its fifth annual partnership with the Honor Flight Network. Throughout the campaign, Sparkling Ice has pledged to give back $400,000 to unsung heroes through various initiatives including their new Cheers to Heroes contest, a donation to the Honor Flight Network, and by creating moments to surprise and delight everyday consumers.
Drink mix brand donates resources from canceled events to medical professionals
April 13, 2020
Liquid I.V., El Segundo, Calif., is pivoting resources previously dedicated to large scale events like Coachella and Stagecoach to focus on donating to those battling the COVID-19 pandemic on the frontlines.
Packaging celebrates brand’s German heritage and tradition
April 12, 2020
For the first time, Weissbier, a brand of Hacker-Pschorr, Munich, is available in 16.9-ounce cans in the United States. The new lightweight cans now come in a four-pack and feature an updated look that celebrates the brand’s heritage, tradition and superior taste, the company says.