Women are continuing to lead in the beverage industry. Some of note include Mikalia Ulmer, a young 15-year-old CEO who founded a lemonade company, and Stephanie Macleod of John Dewar and Sons, who was the first woman to win the prestigious Whisky of the Year award.
Consumers becoming accustomed to at-home alcohol consumption
August 11, 2020
Craft brewers and distillers were hurt economically at the early stages of the pandemic. As such, experts are highlighting the need to pivot sales methods to still reach consumers.
The readers of Beverage Industry had some tough choices for the Readers’ Choice: New Product of the Month poll for June. As a result, two winners were selected for the poll.
Although automation has altered staffing needs for beverage operations, it has not eliminated the challenges that beverage manufacturers and distributors need to address.
In Chicago-based Information Resources Inc. (IRI’s) 2019 New Product Pacesetters report, the market research firm reports the return of the $100 million product launch brands, and notes that both David and Goliath can win when it comes to successful new product launches in the food and beverage industries.
Report predicts various practices developed during COVID-19 will continue through markets
July 8, 2020
In Euromonitor International’s report “How Will Consumer Markets Evolve After Coronavirus?,” the market research firm identifies six COVID-19 themes impacting the consumer mindset.
In the spirit of “going out” while staying in, St. Germain implemented a Stay Home Drive-In Movie Club. During May, the brand developed cocktails that consumers could make based on the movie selection.
Summer is in full swing and so are the new product releases. In the most recent Readers’ Choice: New Product of the Month poll for May from Beverage Industry, it looks as though readers are looking “freshen up” their beverage selections.
As refrigerated beverages proliferate the retail channels, suppliers are upgrading their refrigerated truck and trailer options for beverage distribution.