In celebration of Cinco de Mayo and May birthday of Dwayne “The Rock” Johnson, the actor and beverage entrepreneur gifted up to $1 million of “Guac on the Rock” with purchase of his Teremana tequila. A new drink gifting app, “Get Your Drink On,” enables users to socially gift a drink to someone in the same bar or in a location across the country.
In 2020, Budweiser, a brand of St. Louis-based Anheuser-Busch, put a spin on its holiday packaging by mocking up personalized cans with consumers’ four-legged friends on social media. This year, Budweiser is launching a casting call for one dog to be featured on Bud’s holiday cans.
Hornitos Tequila, a premium tequila brand founded on the belief that nothing great ever happens without taking a chance, in partnership with the Black List, recently announced the 2021 Black List Hornitos “Take Your Shot” Short Film Program.
Seattle-based Talking Rain Beverage Co., the maker of Sparkling Ice beverages, announced the second annual Cheers to Heroes campaign to honor and celebrate America’s everyday heroes. To kick off this year’s campaign, the Sparkling Ice brand is teaming up with one of America’s favorite hometown heroes: three-time Olympic Gold Medalist Gabby Douglas.
In partnership with Top Dawg Entertainment recording artist and singer-songwriter SZA, and nonprofit organization American Forests, TAZO announced its commitment in the fight for climate justice.
Organic hydration drink HALO is ramping up efforts to get people hydrating the right way as it welcomes professional tennis player Andy Murray to the team as a brand ambassador and investor.
BIG3 players, coaches will be featured in Monster Energy POS promotions
March 31, 2021
BIG3, a three-on-three pro basketball league founded by Ice Cube featuring All-Stars, Hall of Famers and World Champions, announced Monster Energy as the official energy drink of the league.